It’s an unfortunate truth that most users don’t stick with new apps very long. Every developer is looking for the one secret that will make users love their app. Sadly, there is no secret but there are a number of techniques available to developers to help create an app more compelling for users. These techniques actually focus on user psychology and even physiology, but there is no reason any developer could’t employ these ideas when creating an app. Understanding some of the underlying user psychology has a direct bearing on how you write code for user interactions. This session covers different techniques you can learn and apply to your designs and code to make your app awesome and keep your users coming back.